Who we are
London & Essex Roof Cleaning is run by Terance Frederick Lawrence, a sole trader, who is the controller of the personal information described here. You can contact us about your information on 01268 578555 or at hello@londonessexcleaning.co.uk.
What we collect
- What you tell us when you ask for a quote: your name, phone number, email, postcode, the first line of your address if you give it, your type of property, what you would like done and any notes.
- Details of any work we quote for or carry out, what you paid and when.
- Any photos of your property you add to the quote form or send us, so we can price the job.
- Photos of your roof and gutters taken before and after the work.
- How you use this website, as described in the cookies and tracking section below.
How we use it
- To reply to your enquiry and give you a quote, which usually means looking up your address on publicly available online maps and aerial photos, and arranging a visit if we need a closer look. This is so we can take steps you have asked for before a contract.
- To carry out and invoice the work, which is necessary for our contract with you.
- To keep records we must hold for tax and accounting.
- To send occasional reminders or offers about similar services by email or text, unless you tick the box on our form or tell us to stop. Every message tells you how to opt out.
- To understand which advertising brings enquiries, so we can spend it well. This is in our legitimate interests.
Photos of your roof
Photos you add to the quote form are stored privately and only our office team and the roofer pricing your job can see them. On most phones and computers, the location details saved inside a photo are removed before it is sent. If you add photos but never send the form, they are deleted within two days.
We may use before and after photos of the roof itself in our marketing. We never use photos that show you, your house number or anything that identifies your address. If you would rather we did not use your photos, tell us at any time.
Who we share it with
Our office team handles calls and enquiries on our behalf. We also use trusted providers to run the website and send email: website hosting, a secure database, email delivery, and the analytics and advertising tools listed below. They act on our instructions and may store data in the UK, the EU or the US under recognised safeguards. We never sell your information.
How long we keep it
- Enquiries that do not go ahead: up to two years, then deleted, with any photos you sent.
- Customer and payment records: six years after the job, as the law requires for tax.
- Marketing preferences: until you opt out, and a record that you opted out after that.
Your rights
You can ask for a copy of your information, ask us to correct or delete it, object to how we use it, or ask us to limit its use. Contact us using the details above. If you are unhappy with how we handle your information, you can complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Cookies and tracking
This website uses the following:
| Tool | Purpose | What it uses |
|---|---|---|
| Google Analytics | Understanding how visitors use the site, so we can improve it | Pages viewed, how you arrived, approximate location, device and browser, and an analytics identifier stored in your browser |
| Google Ads | Measuring which adverts lead to enquiries | An advertising click identifier, and, when you send an enquiry, an irreversible hashed form of your email address and phone number, so Google can match the enquiry to the click |
| Meta Pixel and Conversions API Meta (Facebook and Instagram) | Measuring which Facebook and Instagram adverts lead to enquiries | An advertising click identifier and Meta’s own cookies, and, when you send an enquiry, a hashed form of your email address, phone number, name and postcode sent from our server, plus your IP address |
| Vercel Web Analytics Vercel (our hosting provider) | Page-level traffic and performance measurement | Page visited, how you arrived, country, and device type |
| Our own visit cookies (vid, sid) Us | Recognising a returning visit, so that an enquiry can be linked to how you first found us | A random identifier only. These carry no name, contact details or address, and are not readable by scripts on the page |
| Our own preference storage Us | Showing whether our phone lines are open right now | A cached copy of our opening hours, stored in your browser |
Changes
We will update this page if anything changes. The date at the top shows when it was last updated.